Indian Nationalism -> Profits

We Indians tend to think of ourselves as really patriotic and nationalistic in general. This feeling has been instilled in us since we were little. Whether or not we really are any bit more patriotic than are western counterparts is a story for another day as we do not hesitate a lot when it comes to taking another country's passport if it provides better visa prospects. I am not making any judgements on whether or not it is the right thing to do. I am just stating a fact that taking another passport comes with the binding that if there is a war between India and the current nation of which the person is holding the new passport of, the said person's allegiance will side with the new country and not with India. Not very patriotic but then again, does it matter so much?

Coming to the matter of the topic, there is a growing trend of making money out of this nationalism because of the large middle class population of India. The trend had already caught on with Youtube where a large number of channels put "India" in the title and along with comes millions of views from India. 

Large number of channels are reaction videos to Indian movies or songs or ads or just about everything. They make a lot of money out of it. Again, not passing judgements here. It's the wise thing for them to do. One shouldn't pass on opportunities. It's one basic rule. 

Similar thing goes on with businesses like Amazon, Google and what not where the CEOs or upper management regularly use "21st century is India's century" when they come to India to entice their audience and one can tell by the look at the audience's faces that the speechwriter is getting a raise soon. 

Jeff Bezos to Indian audience

Indians too do the same. Companies like Micromaxx, Trell, etc have utilised this psychological resource to their advantage and rightfully so, have gained a lot from this endeavour. 

I guess everyone should move towards this new way of making money. India's digital audience is growing stronger by the minute. Internet prices are going down day by day and the youth has more time than ever which only got exacerbated by Coronavirus job cuts. 

Well, my reason for writing this post is simple. 

A request to all fellow Indians around the world. 

"Maybe it is time to accept the reality that we are no better than other people across the world who look for their own benefits. And there is nothing wrong in it. Give up the idea of ultra-nationalism. We all love our country as much as any foreigner loves their's. Let's focus on making our lives happier and better."